The PinRaise mobile app will change the way we think of fundraising and the way a business may grow repeat business. The app empowers consumers to do business with local merchants willing to give back a portion of a purchase to community nonprofits. The merchant determines the amount they wish to donate. It may be 50¢ for buying a meal deal or $200 for buying a new car. The app also allows for the promotion of special offers only available to PinRaise app users. As part of the program, each participating merchant receives the “Business with HeartTM” designation.The app will display the participating “Business with Heart” merchants nearest the user’s current location. This identification is displayed on the area map and listed in the app’s “Around Me” tab. Businesses receive a full screen advertisement noting their phone number, directions and website.